Invite Jordan

     to Speak

As a speaker, Jordan is energetic and relatable and she provides attendees with actionable steps to better themselves and their business. Based on her own experience in founding and growing Emily Jordan Events, Jordan leads attendees on a journey as she teaches them the strategies they need to be more confident business owners and how to achieve their vision of success.

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Speaking Topics

Topic One

The “B” Word

The “B” word! Boundaries are the secret to creating the respect and higher value you deserve.

The “B” word! If boundaries are meant to take care of you and the client as a win-win, then why are they so hard to establish? Here’s why. Planners often feel the need to be their client’s best friend, which leads to late night texts and phone calls and a lack of work life balance. Jordan knew this all too well until she learned how to become the real leader in her business.

Imagine creating a solid respect between you and your new clients from the moment they sign your contract. Jordan will teach you her premier key strategies in how to set boundaries early on that provide an enjoyable relationship for the entire length of your services. Your clients will feel well taken care of. Promise!

Key takeaways from the presentation:
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How to establish boundaries with yourself
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How to establish boundaries with your clients
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The truth to transforming your neglected self-worth to a higher level of quality living and revenues.
After six years in business, Jordan was having success with her company, but not the lifestyle she had been promised as an entrepreneur. By working with a business coach, she finally understood her worth and value and the importance of setting boundaries with clients and with herself. She will take you through her journey and guide you to establishing boundaries through her step-by-step process. She wants you to have the confidence and tools for your to business to succeed while avoiding the same struggles she faced as a young entrepreneur.
Topic Two

The Art of Conversation

Mastering Difficult Discussions with Clients and Team Members

We have all been there – ignoring the elephant in the room so that we can avoid having a difficult conversation. We are in the business of producing happiness, so it is no wonder that having challenging discussions is hard for us as an industry. In this session, Jordan Xu will walk you through her step-by-step method to reduce the anxiety and stress brought on by uncomfortable conversations, in order to have painless and productive discussions resulting in a better experience for you, your clients, and your team members.

Key takeaways from the presentation:
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Learn how to identify when it is time to have an uncomfortable discussion – understanding when a situation is negatively affecting a relationship or your business, making it necessary to have a conversation with your team member or client in order to resolve the issue. Jordan shares her story of identifying when it was time to separate from her former business partner and how she handled that conversation.
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Learn how to set your conversation up for success – learn how to approach the conversation from scheduling to selecting a location, while also understanding your goals and potential outcomes from the discussion.
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Learn the methods for productive communication – the importance of listening and not reacting, honoring the other person’s feelings and concerns, and strategies for developing a solution that works for both parties involved, leading to a stronger relationship moving forward.
Topic Three

Leverage your talents

Build a Successful Team for your Wedding Planning Business

In order to grow your business, you truly are not meant to do everything within your business yourself. You need to expand your team, but figuring out how to start that process is overwhelming. Jordan Xu will walk you through her tried and true process for building a successful team. From understanding when it is time to expand (whether this is the first time, or you are ready to grow again), to onboarding new team members, she will turn this overwhelming process into clear action steps allowing you to build the business you’ve dreamed of.

Key takeaways from the presentation:
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How to know it is the right time to build a team
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Understanding who should be on your team – which positions/team members you need to hire first before growing your team further
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Where to find new team members
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Onboarding new team members
Topic Four

Stop Dreading Your To Do List

Running Your Business Instead of Your Business Running You

Are there tasks on your business to do list that you avoid every week? Or maybe tasks that you do, but take far longer than you expected them to? Here’s a secret – that’s ok! Not every aspect of running a business is going to fit into your wheelhouse. Jordan Xu deconstructs those dreaded tasks and walks you through how to delegate, automate, or delete those tasks to free up your to do list for tasks that excite you and remind you why you started this entrepreneurial journey. Learning from her own journey as an entrepreneur, you will walk away with a firm understanding of how to run your business instead of it running you.

Key takeaways from the presentation:
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Identifying tasks that are not in your wheelhouse
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Categorizing those tasks into those that should be delegated, automated, or deleted from your business
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Creating an action plan for how to clear your to do list of the dreaded tasks
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Learning Jordan’s favorite automation platforms for the industry
Jordan Xu
Speaker Bio

Jordan is a Professional Wedding Planner living in Winston-Salem, North Carolina, with her husband, Jim, and their son, Theo. Since founding her company in 2012, Jordan has led over 150 weddings and other events throughout the Southeastern United States. This experience allows Jordan to seamlessly design and plan the event of clients’ dreams. Jordan’s expertise as a planner and successful business owner allows her to train and guide wedding industry professionals in creating the career and business they envisioned.

Jordan has been featured for her work and expertise in Martha Stewart Weddings, Modern Luxury Weddings Atlanta, The Knot Georgia, The Celebration Society, Wedding Planner Magazine, Hey Wedding Lady, Elizabeth Anne Designs, and Popped. Her company has been named to The Knot Best of Weddings Hall of Fame, and selected as Wedding Wire Couples Choice eight times. She was named a Top 10 Event Planning Expert by Modern Luxury Weddings Atlanta, and has received an Allie Award in the Best Weddings category. She currently serves as the President for the Atlanta Chapter of Wedding International Professionals Association, and as the Chair for the 34th Annual Allie Awards.

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